Consumer Site Architecture  /  Schematic

Top Tier Strategies

How the nationwide directory is structured to rank: two intersecting silos, with contractor mini-sites as the unique-content engine that keeps every page real instead of templated.

DocW-3 v0.3
StatusDraft
LaunchDFW
StackAstro / CF

● Structural schema. This drawing shows the pages and how they link, not the final visual design. The full brand system (color and type) is still in progress.

Page Map & Internal Linking

/ Homepage branding + trust /services/ services hub /{st}/ state hub /blog/ content hub /about · /how-it-works /financing · /legal · trust TOPICAL AUTHORITY /services/{service}/ national service page /{st}/{city}/ city hub: contractor list UNIQUE-CONTENT ENGINE /pros/{contractor}/ contractor master profile MONEY PAGE /{st}/{city}/{service}/ ranks "roofer in Dallas" /{st}/{city}/{contractor}/ contractor in this city /credentials · /work · /reviews mini-site sub-pages (real photos, reviews) Service silo Geography silo Authority + trust Contractor mini-site

Reading the diagram

Solid line: navigation and hierarchy (top to bottom)
Dashed amber: authority and cross-links (service authority into money pages, blog links down, contractor pages back to the master profile)
Service silo (national topical authority)
Geography silo (state, city, city + service)
Contractor mini-site (the unique content that makes pages real)
Authority + trust (blog, about, financing, legal)

URL patterns

/  homepage
/services/{service}/ national service page
/{st}/ state  ·  /{st}/{city}/ city
/{st}/{city}/{service}/ money page
/pros/{contractor}/ master profile
/{st}/{city}/{contractor}/ contractor in city
/blog/{slug}/   /about   /financing

State as 2-letter code (/tx/), never spelled out. No trade baked into the city slug.

01

Real data, not templates

Each contractor's own specialties, photos, credentials, and reviews make every page unique. That is what survives Google's 2026 crackdown on mass-produced pages.

02

Money pages win local search

The city + service page is where "roofer in Dallas" searches land. It lists every qualifying contractor in that city, drawing authority from the national service page above it.

03

No empty pages, depth first

A city page ships only when a real vetted contractor fills it. Launch Dallas-Fort Worth fully before opening new markets. Thin nationwide pages get buried.

04

Clean crawl, no bloat

Only real pages get indexed. Filters and sort orders stay as on-screen tools, not separate URLs, so search engines spend their budget on the pages that matter.